Hey, I'm Natasha!

As a proud GBTA member, I’m honoured to put my name forward for Canadian Regional Director. With over 20 years of experience in global experiential events, meetings, supplier partnerships, and business operations, I’ve built a career on connecting people and purpose — and GBTA offers a platform to do this on a national and global scale.

In my current role as Creative Solutions Project Manager of Global Experiential Events, I take great pride in aligning event strategy with policy, compliance, and procurement workflows.

My background includes managing company-wide RFPs, supporting program-wide hotel sourcing, and working alongside multiple areas within an organization, including travel departments, to drive better value, consistency, and experience. I bring a deep understanding of both the strategic and operational layers of meetings and travel, and I’m passionate about helping professionals from each side speak a shared language.

What makes me uniquely suited for this role is my ability to bridge the gap between event professionals and travel managers — translating objectives, aligning metrics, and finding common ground where collaboration thrives. I believe the future of our industry depends on this kind of cross-functional understanding, and I’m ready to help lead that charge.

If elected, I will champion:

  • Cross-Functional Collaboration – Building stronger communication and alignment between travel, events, and procurement professionals across Canada.

  • Supplier-Buyer Relationship Growth – Strengthening regional engagement and long-term partnerships built on transparency and shared goals.

  • Canadian Advocacy & Representation – Bringing our diverse regional insights to the forefront of GBTA’s global priorities.

  • Education & Mentorship Access – Supporting the next generation of industry professionals.

  • Build Stronger Community Connection – Encouraging coast-to-coast engagement to make GBTA Canada a vibrant, connected network of professionals.

GBTA is where relationships and strategy intersect to shape the future of business travel and meetings. I’m eager to bring my energy, experience, and collaborative mindset to our community.

Thank you for your trust,

Natasha Botbijl

Creative Solutions Project Manager – Global Experiential Events

Top 40 Under 40 – Global Events Industry

MPI & GBTA Board Member | DEI Advocate | Events & Travel Advocate

Top 40 Under 40

in Global Events

Recognized as one of the Top 40 Under 40 in the Global Events Industry by BizBash, Natasha has earned international recognition for shaping unforgettable brand experiences that deliver measurable impact.

From global stages to boardrooms, her work bridges creativity with strategy — and this honour reflects her dedication to innovation, leadership, and results that matter.

Professional Achievements & Certifications

  • 40 under 40 global events

  • Written for Forbes magazine

  • Won customer service if the year award by the city for a small business I opened in 2010

  • Have spoken on many international stages

  • Worked in oil and gas for large national and international companies managing events

  • Managed and lead global event teams for a mixture of corporate events

  • Worked in corporate travel and obtained my own AITA code independently while building an agency

  • Ran and produced cultural festivals working with not for profits and sponsorships

  • Managed large multinational sponsorships for corporations

certified in contract management 

certified in sponsorship management 

certified in travel management 

certified event professional

Medical Meeting professional

multiple certifications in: DEI, AI, design, and leadership 

BA in buyers psychology 

internationally certified executive coach 

certified social worker

About Natasha Botbijl

Natasha Botbijl is a global events and strategic partnerships executive with over 20 years of experience leading transformative programs across international markets, enterprise brands, and high-growth sectors. Recognized as one of the Top 40 Under 40 in the Global Events Industry, Natasha delivers award-winning experiential campaigns, exhibitions, executive-level summits, and brand-aligned sponsorship activations that drive growth, elevate market visibility, and generate measurable ROI.

Throughout her distinguished career, Natasha has built deep expertise in event marketing, sponsorship management, stakeholder engagement, and strategic sourcing leadership. With a proven track record in multi-million-dollar vendor negotiations, hospitality contract strategy, and cross-functional RFP development, she has successfully led programs for audiences exceeding 10,000+, coordinated citywide logistics with regulatory partners, and developed enterprise-wide frameworks for scalable, compliant, and repeatable event execution.

A seasoned people leader, Natasha has built and managed high-performing internal planning teams, vendor partnerships, and remote production units. Her collaborative approach bridges departments across legal, risk, DEI, marketing, finance, and corporate travel—ensuring alignment from ideation through execution. She is recognized for bringing strategic clarity, operational rigor, and a results-driven mindset to every initiative.

Whether managing global sponsorship ecosystems, evolving supplier strategies, or producing high-profile brand experiences, she brings the vision, leadership discipline, and enterprise alignment needed to elevate organizational impact through events.